Continuing with its aggressive focus to attract tourists, Uttaranchal Tourism opened its second office in the national capital today. Inaugurating the office at Janpath Hotel in Connaught Place, Uttaranchal Tourism Minister Lt Gen (retd) TPS Rawat said, Customer focus was our key and we would make all efforts in reaching out to them.
The new office, which would have Uttaranchal Tourism Development Board, Garhwal Mandal Vikas Nigam and Kumaon Mandal Vikas Nigam under one roof, was an attempt towards the same, he added. Uttaranchal Tourism Secretary A K Jain, senior officials of UTDB, GMVN and KMVN were present at the occasion.
Integration of the office was part of a larger game plan adopted by Uttaranchal Tourism to bring both corporations (GMVN and KMVN) under one roof for the convenience of customers and travel agents in all major cities of the country.
Last year Uttaranchal had a record 140 lakh registered tourists, including about 75,000 foreigners and this year it aimed to host 150 lakh, including about a lakh foreigners.
The effort was to improve ‘AIM’ (Accessibility, Infrastructure and Marketing), Gen Rawat said and added that first ever all-India advertising campaign launched recently to woo tourists to the state this winter. The campaign focused on wildlife and Adventure tourism, including skiing destination, and positioned the state as a ’sunshine’ state on North India during winters.
